You may notice that some policies are only relevant to publishers who have elected to receive certain Google services. For example, references to "search box" only apply to publishers who have elected to receive Google search services, and policies regarding the placement of AdWords ads on a site are only relevant to publishers who have elected to receive content-based ads. Please read the policies carefully and assume that they all apply to you, unless the specific policy explicitly states otherwise.

Please note that we may change our policies at any time, and pursuant to our Terms and Conditions, it is your responsibility to keep up-to-date with and adhere to the policies posted here.

Account Transferability

AdSense accounts are not transferable, assignable or resalable in connection with the sale of your site or otherwise. For example, when a site changes ownership or management, the prior owner or manager must cancel the AdSense account for the site, and the new owner or manager may sign up for a new AdSense account in his or her own name.

Ad Placement

• Multiple ad units may be displayed on each Web site page, but no ad unit shall contain any advertisement in common with any other ad unit.
• No AdWords ads or Google search box may be displayed on any domain parking websites, pop-ups, pop-unders, error, registration, or "thank you" pages, or in any email.
• No AdWords ad may be placed on pages published specifically for the purpose of showing ads, whether or not the page content is relevant.
• Elements on a page must not obscure any portion of the ads, and the ad colors must be such that any ad elements, including text and URL, are visible.

Alternate Ads

If you have elected to receive content-based ads, you can make sure that your advertising space is always being used effectively, either by targeted AdWords ads, or by your own choice of content by specifying an image or ad server of your choice. However, you may not specify Google ads as your alternate ads.

Client Software

A site or third party cannot display our ads, search box, or search results as a result of the actions of any software application such as a toolbar. No AdSense ad or search box code may be pasted into any software application. We may not accept sites that are associated with some types of client-side software or offer these types of client-side software.

Code Modification

Any AdSense ad or search box code must be pasted into Web pages without modification.

Competitive Ads and Services

We do not permit AdWords ads or search boxes accessing Google search services to be published on web pages that also contain what could be considered competing ads or services. This would include ads that mimic AdWords ads or otherwise appear to be associated with Google on your site. If you have elected to receive content-based AdWords ads, this would also include all other content-targeted ads. If you have elected to receive Google search services, this would include other search services on the same site and non-Google query-targeted ads. We do allow affiliate or limited-text links.

Copyrighted Material

In order to avoid associations with copyright claims, website publishers may not show AdWords ads in areas such as MP3, Video, News Groups, and Image Results. However, ads can be displayed on pages with links to these items.

Dialers

Your site must not require or prompt an end user to download a dialer in order to view content of the site.

Incentives

Web pages may not include incentives of any kind for users to click on ads. This includes encouraging users to click on the ads or to visit the advertisers' sites as well as labeling the ads with text other than "sponsored links" or "advertisements."

Language

The AdSense ad code for content-based ads may be placed on pages with content primarily in any of our supported languages. Ads must not be displayed on any page with content primarily in an unsupported language.

Prohibited/Fraudulent Clicks

Any method that artificially and/or fraudulently generates clicks is strictly prohibited. These prohibited methods include but are not limited to: repeated manual clicks, using robots, automated clicking tools, or other deceptive software. Please note that clicking on your own ads for any reason is prohibited, to avoid potential inflation of advertiser costs.

Site Content

Site may not include:

• Excessive profanity
• Hate, violence, racial intolerance, or advocate against any individual, group, or organization
• Hacking/cracking content
• Illicit drugs and drug paraphernalia
• Pornography, adult, or mature content
• Gambling or casino-related content
• Any other content that promotes illegal activity or infringes on the legal rights of others
• Excessive advertising
• Pop-ups, pop-unders or exit windows that interfere with site navigation, obscure AdWords ads, change user preferences, or are for downloads. Other types of pop-ups, pop-unders, or exit windows may be allowed, provided that they do not exceed a combined total of 5 per user session
• Deceptive or manipulative content or construction to improve your site's search engine ranking, e.g., your site's PageRank

Site must also adhere to Google's WebMaster Guidelines, found at http://www.google.com/webmasters/guidelines.html or such other URL as Google may provide from time to time.

Site Functionality

Your site must not contain broken links and must be launched, functioning, and easily navigable.

Site Responsiveness

Sites must respond adequately to support requests and enquiries of their users.